The Italian city of Florence is home to a new offering for the culturally aware and the environmentally conscious traveller. The ‘Sustainable Thinking’ exhibition was inaugurated at Museo Salvatore Ferragamo in Florence, which explores Ferragamo sustainability through the brand’s founder Salvatore Ferragamo in his use of natural, recycled and innovative materials to the company’s more recent experimentation with environmentally-friendly materials and techniques.
Sustainable Thinking extends beyond the museum with two special sections curated by Sergio Risaliti, open to the public until July at two of the most important Florentine museums: Palazzo Vecchio (in the Sala delle Udienze), a symbol of Florence and where the city government is located, and Museo Novecento. The main exhibition examines the issue of sustainability through artistic/cultural works depicting its developments and interpretations. Materials are the common theme throughout the exhibition: the ideal itinerary begins with the founder Salvatore Ferragamo’s research into materials starting in the 1920s, including hemp, cellophane and fish skin.