British Airways has unveiled its new range of entertainment for animal lovers, to help them feel less rough in the air. The UK flag carrier is adding a new channel dedicated to cute, furry pets called Paws and Relax.
From take-off to landing, passengers can immerse themselves in footage of four-legged friends, with popular shows like The Secret Life of Cats and America’s Cutest Dog, along with popular British cartoon, Simon’s Cat.
Due to launch in September, the new offering has been set up in partnership with Battersea Dogs & Cats Home. The channel will feature some of the shelter’s pets available for adoption, such as Alfie the pug (pictured).
“The idea for Paws and Relax TV came when we were doing some research about different types of content – content that will help our customers to relax and enjoy their flight,” explained Richard D’Cruze, in-flight entertainment manager for British Airways.
“We discovered some scientific research that proves watching images of cute animals can actually lower your heart rate and reduces stress levels,” he said.
Paws and Relax comes as part of the airline’s new “Slow TV” initiative, which is designed to help flyers relax. The launch also comes just weeks after BA trialled its Happiness Blanket, that helps cabin crew monitor passengers’ stress levels.