Hilton has unveiled a new boutique brand, announcing 10 new US hotels and one in London.
Described as both a boutique and a lifestyle option, Canopy by Hilton has approached the guest experience from a different angle, compared to its existing brands.
“We’ve launched a brand that is all about the mindset of today’s traveller and creating a positive stay,” explained John TA Vanderslice, global head, luxury & lifestyle brands, Hilton Worldwide.
Boutique touches include a welcome gift selected from the neighbourhood, local foodie packs to take away and evening tastings inspired by the area’s own delicacies. And the neighbourhood will permeate the property, with regional beverages and installations by local artists adorning the lobby and other areas.
WiFi comes as a basic standard and the artisanal breakfasts can be packed up to go, reflecting the needs of a dynamic traveller and what Hilton has defined as “guest directed service”. That ethos is continued with the ability to use mobile devices for check-in, as well as the room key.
Hotel lobbies will be utilised as event and meeting spaces, akin to W Hotels, and will transition from offering breakfast and lunch to becoming a bar and lounge nightspot.
“Canopy is the energising new hotel in the neighbourhood offering simple, guest-directed service, thoughtful local choices, and comfortable spaces, so guests simply feel better going forward,” added Vanderslice.
Canopy by Hilton has 11 signed letters of intent to open hotels in the following neighborhoods: