In London’s chic Mayfair neighbourhood, Hotel Café Royal has partnered with MatchesFashion.com to create “Fashion Now”. This new in-room wardrobe service and personal-shopping experience was initially launched to ease the bother of lost or delayed luggage, with packages of key pieces – in active wear, business, and evening/party wear categories – available to be delivered within 90 minutes, following a call from the concierge with the sizing details.
Guests in the hotel’s suites – which boast unique experiences from the Tudor Suite with its fireplace from the era, and the Dome Penthouse (pictured above) under the Grade II building’s domed rotunda – will have the additional advantage of indulging in in-suite personal shopping. After a consultation over the phone with a MatchesFashion.com consultant, a curates wardrobe chosen from over 400 brands will be delivered directly to the room alongside a stylist to help choose the most flattering fits. Crushed for time? The service can even be ordered in advance so it’s ready in-room upon arrival at the hotel.
Suite guests are not obliged to shop only from within the confines of their room; private access to the flagship MatchesFashion.com boutique in Marylebone further entitles guests to a team of styling experts for in-store personal shopping.
A unique partnership within the stylish English city, “Fashion Now” adds an enjoyable silver lining to one of travel’s most frustrating mishaps.