Maison Goyard’s Paris-chic luggage is setting up shop on one of America’s most flash streets: Los Angeles’ Rodeo Drive. In a building that oozes 1940s Hollywood glamour and classic French details, the two-storey storefront includes design accents evocative of the maison’s iconic “Y” motif, and large-scale glass and brass vitrines, not to mention trunks and important travel pieces, coming directly from the Goyard archive.
While the shop will contain all of its timeless favourites, such as the ready-to-be-personalised St Louis tote, there will also be something exclusive for the boutique’s first visitors in the form of a limited-edition Monte-Carlo clutch in gold Goyardine canvas.