JW Marriott Hotels & Resorts has unveiled Spa by JW. Based around four 'core benefit states’, Calm, Indulge, Invigorate and Renew, the first edition of the new spa concept will debut in September, upon the opening of the new JW Marriott Houston Downtown.
A further 20 Spa by JWs are in the pipeline, including an opening at JW Marriott Mumbai Sahar in December.
"Our guests are incredibly passionate about well-being but they don't always have the time to invest in cultivating it. They are looking for an experience that delivers true impact and results that are tailored to their state of mind," said Mitzi Gaskins, vice president and global brand manager for JW Marriott Hotels & Resorts.
"Spa by JW offers an environment where you can chose exactly what you want, when you want, without any of the intimidation or hassle," she added.
The spas will feature open lounge spaces with retail areas. Products on offer, such as eye masks and meditation books, will cover the “Calm” aspect of the experience, while artisanal chocolates and other treats account for the “Indulge” element.
The lounges will serve as a social space for guests, regardless of whether or not they are booked in for the Aromatherapy Associates-designed treatments.