The first major 4D fashion show took place in celebration of Ralph Lauren’s first Polo flagship store at 711 Fifth Avenue in New York City.
Celebrity guests at the Central Park event included Ben Stiller, Kendall Jenner, Ciara and Anna Wintour, all of whom were present to see Ralph Lauren’s new Polo line for women presented its Spring ’15 collection during New York Fashion Week.
Hundreds of spectators gathered on the Cherry Hill lawn on the west side of the park for the experience, which used innovative technology to display models as mirages, using four-storey-tall holographic effects.
The new store spans nearly 38,000 square feet over three floors and is the first venue to unveil Polo for women. The new store also introduces Ralph Lauren’s first-ever coffee shop, Ralph’s Coffee.