Gone are the days when shoemaking was a cobbler’s craft. The footwear industry, much like the rest of the world, has been bitten by the sneaker bug. Italy is taking the sneaker game to a whole new level with advanced manufacturing and technology such as P448 sneaker brand. P448 is an Italian sneaker company launched in 2014 and has taken Italy and world by storm.
The slogan “Made in Italy” resonates quite well with many consumers stemming from the fact that Italian brands are known to produce original and durable products. There are a huge number of luxury sneaker brands flooding the market as a matter of fact. Nevertheless, P448 is a point of reference in the Italian market.
BRAND HISTORY
Marco Samorè and Andrea Curti are the two budding entrepreneurs who birthed P448 in a small town called Forlì. Their resilience in an already overpopulated sneaker market did not deter their vision and this saw the company rise to greater heights. Unlike many sneaker brands names, P448 is not actually an abbreviation of anything but rather just a code of the project that they started.
The first three years saw the brand expand throughout Europe with particular entries into Germany, France, Holland, Belgium, Spain and eventually in the United states in 2017. It goes without saying that the brand was an immediate success from the get go. In 2018, there was further international expansion into countries such as China, Japan and Korea, Hong Kong, Singapore, Turkey, Mexico and Canada.
P448 PRESENT DAY
In the present day, P448 has its headquarters in Forli, Italy. This is where the style, logistics and administration office is based with around 25 employees. The leadership is still being held by its founding fathers and Paolo Griffo steers the team as the CEO. Wayne Kulkin, current CEO of StreetTrend LLC came onboard as the president and partner of P448 after stumbling on the company during a visit to the south of Italy. He was so fascinated with the brand and the reactions from consumers. He was able to see the global potential of the brand and he is now in charge of overseeing distributorship.
P448 sneakers are thoughtfully designed and manufactured by master innovators and artisans in Italy. The brand embraces boldness and street culture to create sneakers with a soul projected towards the future. The footwear is strategically handcrafted with a careful selection of rich materials. There is attention to detail in each and every step from the cutting of leather to the stitching of the sole.
FUTURE PREDICTIONS
A consumer in Today’s market seems to care much more for their prized sneakers than their clothing. Truth be told, no single item of clothing is as telling of status and attitude of person wearing it than his or her footwear. P448 has created for itself a niche market for the consumer who seeks sneakers made from innovative materials and are chic.
P448 seeks to reach a turn over of 50 million dollars by the year 2022 thanks to the immense investments made by the company. Unfortunately, many businesses are sometimes known to die or report losses due to uncontrolled factors such as uncertain economy, political issues or even natural disasters and P448 is not an exception. These factors can greatly affect the consumer’s buying patterns in the footwear sector. Wayne Kulkin, however believes that the casual wear is a tread bound to stay for the long haul. The exponential expansion of P448 is expected to increase and the company will continue to sour to even greater heights.
www.p448.com