British carmaker Bentley seemingly has the perfumes to match its powerful motorcars, with the unveiling of a new and modern fragrance for men. The brand has released details about its new Infinite scent for men, which it is positioning for a younger audience that the traditional Bentley driver.
More specificually, Bentley is aiming to appeal to those on a journey of self-discovery, looking for a spontaneous experience. So perhaps a few dabs of Infinite will lead to some unexpected surprises.
“Thanks to the sophisticated composition of the fragrance, Bentley Infinite enhances the blends perfectly with the skin and gives its wearer a sense of youthful, contemporary elegance and vitality,” read a statement from the company. “Infinite embodies a desire for genuine freedom and individuality,” it explained, adding that these were the inherent qualities of Bentley.
Bentley Infinite is also being offered in two formats – eau de toilette and eau de parfum – the latter containing a higher concentration of aromatic compounds.
Bentley Infinite Fragrance Eau de Toilette contains natural, fresh, citrus top notes combine with the green, aromatic hints of lavender and cedar, followed by bourbon pepper, violet and geranium. The final layer includes patchouli, vetiver from Haiti and an exclusive hint of ambergris.
Bentley claims the contrasting fresh and woody ingredients give the fragrance a masculine energy, thanks to international perfumer Nathalie Lorson, who designed Bentley Infinite.
The Intense (Eau de Parfum) provides a longer-lasting fragrance, with aromatic compounds comprising 15 percent of the product. Its heart-notes include nutmeg, elemi (a valuable Arabian tree gum), Siam benzoin (the balmy scented resin of the styrax tree) and a hint of ambergris produce a totally modern, masculine effect.
The centre of the fragrance bottles are emblazoned with the Bentley “Flying B” symbol, which is also featured on the silver packaging. Infinite will be available in a number of perfumeries and department stores worldwide from April 2015.
The Infinite product range: