The ultra-personalized service begins with a pre-check-in questionnaire, that collects guests’ preferences, such as your best-loved nightcap, ideal mattress firmness, and even your favourite afternoon snack.
The hotel’s team of concierges, aptly named the Comfort Crew, then set to work personalising the room - the idea being, to make it feel like a home away from home, with a generous helping of dolce vita.
You may find a book by your number one author, a fresh bouquet of your most adored flowers, a framed family portrait on your bedside table and even your favourite music being piped through the sound system! The attention to detail really is second to none.
If this isn’t enough to impress you, maybe you will be in awe of the hand-tufted headboards or vintage, black and white photos from Florence’s renowned Fratelli Alinari, that decorate each of the 11 guest rooms, which embody modern luxurious design - mixing fabrics and furnishings crafted by Italian artisans, with bold and sexy colours. The views aren’t bad either – architect Marianna Gagliardi has designed the bedroom’s double-height windows to perfectly frame the Duomo – arguably one the world’s most famous cathedrals.
If you feel the urge to leave the comforts of your home away from home, you can call upon the dedicated Comfort Crew 24/7 to set up a bespoke experience in the beautiful city of Florence. They are on hand to cater for guests’ every whim, and arrange all manner of activities, from wine tastings, to art and history excursions and cooking classes. The personal touch extends to the Spa too, which is booked to exclusively accommodate just one guest at a time for open-ended massages, which involve champagne, gold and pearls, no less.
And to offset those impending holiday blues, each guest is sent home with a customised departure gift, based on information the Comfort Crew have acquired during your stay. Just another example of how each guest is treated less like a paying customer, and more like a personal friend.