Founders Natasha Rufus Isaacs and Lavinia Brennan launched their debut collection to rave reviews in 2011, catching the eyes of Demi Moore and the Duchess of Cambridge (pictured) in the process.
But it is their dedication to human rights that caught the attention of the United Nations, which honoured the duo with a special commendation for their work to stop human trafficking. Destinations of the World News caught up with Natasha to find out why compassion is all in a day’s work.
Beula London is a high-end label but it’s also described as “ethical”. Why is that?
Our brand has a humanitarian aspect, rather than ethical. We are a luxury British brand with a conscience. Our vision is to employ women who have been victims of sex trafficking in the production, thus giving them an alternative livelihood. Our silks come from a project in Delhi, which employs women who have been trafficked in the past. All our other manufacturing is done in Britain and we monitor every step to ensure all the workers are paid fairly and that there is no slave labour involved.
What led you to start the label?
After volunteering in an aftercare home, we decided to set it up. We both had a love for fashion, so decided to combine it with a charitable cause.
What obstacles have you overcome as a young business owner?
Not getting a regular paycheck has been a big obstacle – in fact I haven’t seen one for two years. You have to sacrifice a lot. But I wake up every morning and love what I do, and believe in what I work for, so it’s all worth it.
How do you juggle all your commitments?
It is tricky. We spend a lot of evenings working, but I try to prioritise friends and family.
What are some of the most memorable moments of your career?
Being given a special commendation by the United Nations in Luxor, for Beulah’s dedication to combating human trafficking.
Why is India so close to your heart?
My great-great grandfather was Viceroy of India from 1921 to 1926. I travelled there eight years ago and loved it, especially the people.
Where do you travel to unwind?
I love going to Cornwall with my family. We go for the long walks on the cliffs and go surfing – when I can brave it!