Since the opening of NoMad New York in 2012, the cult hotel brand has migrated across the US, establishing outposts in Las Vegas and Los Angeles and finding success wherever it lands. True to its name, the brand is now continuing its journey and crossing the Atlantic to the UK capital, where NoMad London will open later this year.
Located in the old Bow Street Magistrate’s Court in London’s historic Covent Garden, the hotel is the latest offering from Sydell Group, whose first London property, The Ned, quickly became the de rigeur haunt of well-heeled locals and visitors alike when it opened in 2017.
Like the original NoMad hotel– named for the creative NoMad (North of Madison Square Park) neighbourhood where it is located – the project has been realised with the help of several long-term partners and collaborators. New York design firm Roman and Williams, which has worked on all NoMad projects, has led the design of the 92 rooms and suites, which exude a stylish, Bohemian aesthetic, with eclectic furnishings and claw-foot bathtubs creating a homely, lived-in feel. A collection of post-war American and European avant-garde art is on display throughout the hotel and guestrooms, curated by long-term NoMad partner, Studio Be-Poles.
Executive chef Ian Coogan, who cut his teeth at Eleven Madison Park and Jean Georges’ ABC Kitchen, will oversee the culinary theatrics at NoMad restaurant and The Side Hustle, while mixologist Leo Robitschek, who launched the award-winning NoMad Bar in New York, will head up the team at Common Decency, a slinky subterranean cocktail lounge.
If past form is anything to go by, NoMad London will be a big hit. With its signature playful style and location adjacent to the Royal Opera House, expect a generous dose of theatre when it opens in December.