Accor has evolved its loyalty programme into a fully integrated global platform, comprising rewards, services, and experiences across its entire ecosystem – all thanks to a new platform now called ALL (Accor Live Limitless).
The aim of the new programme is to open doors across the operator’s portfolio of more than 30 hotel brands as well as an unrivalled collection of bars, restaurants, nightclubs and “money can’t buy” experiences.
Following an extensive study, Accor found that three main passion points resonate with its loyalty members: entertainment, dining and culinary, and sports. Accor has since signed three main partnerships to illustrate those passion points.
The hospitality giant has extended its partnership with AEG beyond the AccorHotels Arena to include premium venues, providing over 60,000 tickets and private suites for loyalty members in Latin America, Asia and Europe There’s also a new partnership with IMG, which grants access to chef masterclasses and culinary encounters for top members. Lastly, Accor has inked a global multi-year partnership agreement with Paris Saint-Germain FC where ALL will become the principal partner and official jersey sponsor of the club starting from the 2019/2020 season.