Smart thinkers, like the Shangri-La Group, are innovating around the rise in family and multi-generational travel, and innovating around the evolving needs of mini VIP travellers. The Shangri-La Group has launched its new family experience brand, Fam.ily™, with a vision of curating extraordinary experiences for all children, whilst supporting the grown-ups on their parenting journey away from home.
Piloting across four mainland China properties this summer, and centred around the ethos of ‘explore, bond and grow’, guests can try theatrical workshops, surf lessons and urban sporting adventures.