Launching it’s first-ever concept store, IWC Schaffhausen collaborated with mega-motoring brand, Mercedes-Benz Hong Kong to open the doors to HAUS, a contemporary showroom and luxe shopping space.
To make HAUS somewhere you really want to call home, the concept store has a membership program with exclusive offers for its in-crowd. And to kick-start proceedings, the store will focus on two uber-exclusive icons from each brand: IWC’s Big Pilot’s Watch and the Mercedes-Benz G-Class.
The concept store also houses a cool and contemporary bar and restaurant curated by Tatler Dining Kitchen - Hong Kong’s ultimate guide to a luxury lifestyle - resulting in the city’s sleekest new culinary destination, which will host immersive chef collaborations, off-menu experiences, workshops, tasting sessions, pop-ups and more.
Not the first collaboration for the two luxury power-houses, Mercedes-Benz and IWC first joined forces in 2004 when IWC became a partner of Mercedes-AMG, the high-performance brand of Mercedes-Benz. And in 2013, IWC became the ‘official engineering partner’ of the Mercedes-AMG Petronas Motorsport Formula One team.
The 5,000 sq-ft HAUS store can be found on Queen’s Road Central in Hong Kong’s bustling Central district - so make sure you plug it into your Google Maps ahead of touchdown.
