Living the high life is nothing new for Dubai’s residents but a new collaboration between two luxury brands will take this to a new level.
Leading Emirati real estate developer Binghatti and German automobile powerhouse Mercedes-Benz have teamed up to unveil a new mega-residence building that stands at 341-metres tall in Downtown Dubai.
Set to break ground this year, the Mercedes- Benz Places | Binghatti will be the first branded residences by the car manufacturer in the world and will take the form of a 65-storey tower, home to 150 residences of two and four bedrooms, as well as five penthouses. Outside, the exteriors reflect Mercedes-Benz’s philosophy of ‘Sensual Purity’, espousing the car brand’s classic design with a layered and sleek shine. Inside, expect a minimalistic yet welcoming feel to the units, with floor-to-ceiling glazing allowing unobstructed views of Dubai’s epic skyline. Eco-creds come in the form of a cladding that not only protects from the heat of the summer sun but converts it into energy for the building through the integration of photovoltaics.
Outside, the exteriors reflect Mercedes-Benz’s philosophy of ‘Sensual Purity’, espousing the car brand’s classic design with a layered and sleek shine.
For a place to call home in Dubai, the tower promises to deliver a ‘holistic, connected, and desirable luxury living experience’, meaning residents can expect state-of-the-art facilities sprinkled with Mercedes-Benz’ touches. Think restaurants, sports and wellness zones, lounges, non-automotive retail, exhibition spaces, and parking that includes EV charging, smart mobility apps, ride-hailing, bike and scooter sharing, chauffeur services and automated valet parking.
“We are profoundly excited to be working with Mercedes-Benz to develop the new Mercedes-Benz Places in Dubai,” says Muhammad BinGhatti, CEO, Binghatti Properties. “Our aim is to create an unmatched experience of living for residents and guests from all over the world. Mercedes-Benz Places will capture the spirit of elevated living that is inherent within the Binghatti brand identity, creating an iconic project manifesting timeless design and elegance.”
While no date has been revealed yet for when future tenants can get their keys to one of the new residences, they can register their interest now at Mercedes-Benz Places | Binghatti.