‘Helping Hands’ is the new community CSR initiative from Alabbar Enterprises, the Dubai-based parent company of multiple F&B, retail and ecommerce operations, with a sole mission to help feed those in need who are affected by Covid-19.
The initiative, which is in collaboration with charity partner Community Solidarity Fund Against Covid-19, aims to support those struggling with even the basic necessities, such as food, by distributing wholesome charity meals to UAE residents.
Joining hands with its suppliers and brands to prepare and distribute 3,500 fresh, wholesome meals a week, support comes from the likes of Two At Symphony, Karak House, Angelina, GIA, Social House and Market, hoping to ensure that no one who has found themselves in a difficult situation, due to the global pandemic, will go to sleep each night with an empty stomach.
Tyrone Reid, CEO of Alabbar Enterprises and the voice behind this thoughtful and much-needed support campaign, says: “I wanted to see how we could help during these challenging times witness by our nation and the rest of the world. Although our restaurants are currently only available for delivery, I knew that there must be something we could do to help. Helping Hands is a reflection of the unity of the Dubai community, both individuals and organizations. We’ve been blessed to have the huge support of our guests that visit our businesses, and we wanted to share those blessings in return. Using our kitchens, working with our chefs, and collaborating with our network is how we aim to give back during this challenging time. The response and generosity shown by our suppliers have been extraordinary. Everybody involved wants to do their bit to help those who have unexpectedly found themselves in need at this time, in a situation that none of us could have ever anticipated.”
If you’d like to find out more or make food and supplies donations, click here: www.aaent-marketing.com