Rolls-Royce continues to evolve its innovative Social Hotspot programme in 2019 in the highly exclusive Alpine resort of Courchevel 1850, ensuring existing owners and those wishing to learn more about the brand are never without the benefit of a Rolls-Royce. Here, existing and prospective patrons can experience the remarkable capability of the new Rolls-Royce Cullinan, on-piste and off-piste, as well as Dawn, the brand’s beautiful Drophead Coupé, in an exclusive environment befitting the brand.
Courchevel 1850
Rolls will return to the spectacular Le Lana Hotel in the key weeks of the European winter sports season (February 18 – March 10). An exquisite collection of bespoke motor cars will be based in the historic former chalet adjacent to the Bellecôte piste in the globally celebrated ‘Les Troise Vallées’ ski region.
By day, clients can experience Cullinan on and off-road, as well as Dawn, the most social Drophead Coupé ever created. By night, guests are invited to join exclusive gatherings, curated to enlighten and inform, in the company of fellow connoisseurs of true luxury.
For those compelled to begin their Bespoke journey in Courchevel 1850 itself, a Bespoke commissioning suite is situated at the nearby Six Senses Residences. Crafted from local timber by London-based interior design house Morpheus, the location provides a setting from which to create a Rolls-Royce motor car alongside the brand’s design team.
In addition, guests of Courchevel 1850’s elite Hôtel Les Airelles will be able to enjoy a chauffeur-driven Cullinan to and from the piste for the duration of the 2019 season.
Connoisseurs of true luxury
“Connoisseurs of true luxury visit Courchevel 1850 in the pursuit of memorable experiences. Rolls-Royce understands that these are tenets of true luxury and offers to enrich the lives of our clients by hosting this season-long studio in one of the most revered ski resorts in the world,” said CEO Torsten Müller-Ötvös.
Regional Director Julian Jenkins added: “Our presence here is indicative of the marque’s unique approach to connecting with its audience – truly bespoke and a reflection of the brand’s deep understanding of its customers. We are thrilled to have the opportunity to demonstrate that Cullinan is truly ‘Effortless Everywhere’ in this beautiful and challenging environment.”
