To invite or ‘come together’ – the meaning of the chic new all-lowercase brand lifestyle brand from InterContinental Hotels Group (IHG). The region’s first voco hotel has been unveiled along Dubai’s Sheikh Zayed Road superhighway, surrounded my a cluster of other five-star hotels and mixed used towers, following the brand’s launch last June on Australia’s Gold Coast, with subsequent openings in Cardiff and Solihull, UK.
All of the 471 rooms and suites have been refurbished during the transition from the building’s previous tenure as the Nassima Royal Hotel. Designed with comfort and the planet in mind, guests can enjoy an aerated shower that helps to reduce water usage and energy consumption without compromising the experience. Additionally, voco bedding is from 100% recycled materials with Aveda bathroom amenities in large-format bottles producing less waste than miniatures.
In terms of facilities, guests can make use of the outdoor swimming pool, gym and Spa Zen, billed as an ‘oasis of calm and relaxation in the heart of the city’. In addition, guests can enjoy diverse dining options, including Lebanese, French, Indian and international. TRE Bar, located on the 51st floor, is one of the neighbourhood’s latest watering holes, creating the atmosphere of an exclusive private club.
“We are incredibly excited to be opening the very first voco in the Middle East as it brings a vibrant and dependable guest experience to the region that stands out from the crowd,” said Pascal Gauvin, Managing Director, India, Middle East & Africa, IHG. “We look forward to welcoming guests from around the world who are looking for something different from your usual stay.”