Preferred Hotels & Resorts, the world’s largest independent hotel brand, has revealed its highly anticipated lineup of new openings for 2025. The collection spans a variety of destinations, from serene retreats to dynamic urban escapes, showcasing the brand’s commitment to authentic, memorable travel experiences.


The 2025 additions to Preferred’s global portfolio reflect the brand’s dedication to independent hospitality, blending unique character with exceptional service. New properties range from boutique resorts offering tranquil escapes in nature to stylish city-centre hotels designed for cosmopolitan travellers. Each destination celebrates local culture, delivering meaningful experiences tailored to discerning guests.

As part of Preferred Hotels & Resorts’ hallmark programmes, these new properties will participate in the I Prefer Hotel Rewards programme, allowing members to earn and redeem points for stays at more than 650 independent hotels worldwide. The openings also align with the brand’s commitment to sustainability, with many of the properties incorporating eco-conscious practices and innovative designs that prioritise environmental stewardship.

Preferredhotels.com