The first day of Arabian Travel Market 2025 has arrived and with doors opening at 11am to registered guests, there is plenty to look forward to at the Middle East’s biggest travel tradeshow.

Highlights today include Destinations of The World News’s panel discussion around the topic of Generational Trends influencing Hyper-personalisation in Luxury. Hosted by Steven Bond, Loay Nour of Fairmont Hotels & Resorts, Amir Golberg of Minor Hotels and Nicolas Hauvespre of Marriott International will engage in lively debate from 4.15pm on the Future Stage.

Other key highlights on the Business Events Stage include a session on how global events and festivals drive socio-economic growth, which will feature speakers from the International Congress and Convention Association (ICCA), Dubai Economy and Tourism, the Abu Dhabi Department of Culture and Tourism, the Ras Al Khaimah Tourism Development Authority and International Association of Professional Congress Organisers (IAPCO).

Meanwhile, experts from Booking.com, dnata Travel Group and Airbnb will gather on the Future Stage to outline the microtrends redefining travel. On the Global Stage, senior representatives from Four Seasons Hotels and Resorts, Rotana Hotels, Sabre Hospitality and RAK properties will outline how top hoteliers in the region are transforming their brands to deliver meaningful, immersive experiences.
ATM 2025 is expected to draw record visitors for the four-day event, with this year’s focusing on Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity.