Abercrombie & Kent (A&K) made its entry into the Middle East with a new 215-square metre boutique in Etihad Towers, Abu Dhabi.

Opened last week, the firm’s outlet offers bespoke packages, private jet travel, safaris, cruises and other high-end holiday experiences.

"Our boutique takes the concept of tailor-made travel to an entirely new level by allowing prospective clients to work directly with a skilled A&K Travel Curator to design their trip, supplemented by the latest information from our local offices in destination,” said Geoffrey Kent, the company’s founder and chairman.

“I have been visiting the Gulf States for over 40 years and have always vowed to open our office one day. I am delighted with our choice of Etihad Towers, which mirrors our brand so completely,” he said in a statement.

This is just the first step for A&K’s expansion in the UAE and the wider Gulf due to increased demand in the region, according to Kent, who described the Middle East as a ‘natural and obvious step’ for the firm’s growth.

Dubai, Qatar, Kuwait and Saudi Arabia are some of the areas into which the firm may expand – A&K currently operates 50 offices globally.