As part of an online incentive programme, JA Resorts & Hotels is offering proactive booking agents thousands of dollars worth of diamonds, iPads and gold in return for selling rooms in its resorts.

Running until the end of September, the high-value incentive programme offers rewards for bookings made at three of JA Resorts & Hotels’ Dubai-based properties, JA Oasis Beach Tower, JA Palm Tree Court and The Residence at JA Palm Tree Court.

Securing a minimum of 100 bookings will kick-start the reward programme, with agents taking away an iPad. The more nights booked, the greater the prize, with upwards of 150 bookings seeing agents winning gold and even diamonds.


Palm Tree Court beach and beachfront garden

“This initiative was launched during our recent corporate GCC roadshow, and we have seen a 5.2 percent rise in business to date from key GCC source markets, which is extremely encouraging,” said Anabela Radosevic, director of sales & marketing, JA Resorts & Hotels.

“The incentive programme is playing a crucial role in communicating the different JA experiences on offer, and the exciting rewards on offer have got agents talking about us – and booking JA properties – from Kuwait City to Riyadh,” she added.

To collect rewards, travel agents are required to make bookings using an incentive booking code and must send confirmation details to a dedicated email address.

Established in 1981, JA Resorts & Hotels manages a portfolio of luxury Dubai-based hotels and residences, including its flagship Jebel Ali Golf Resort and the Hatta Fort Hotel mountain retreat.