Preferred Hotels & Resorts is the world’s largest collection of independent hotels and resorts, with more than 700 properties in 80 countries. The group’s loyalty programme, I Prefer Hotel Rewards, is also the world’s largest, with 3.8 million members worldwide. As well as cash-value reward certificates and various perks at hotels that participate in the programme, members will now be treated to a monthly drop of special offers, discounts and unique experiences at a collection of hand-picked lifestyle brands around the world as part of a new series, I Prefer Loves.
In May, I Prefer Loves has partnered with The Bicester Village Shopping Collection, a group of luxury shopping destinations around the world with more than 1,300 luxury stores at hubs in London, Dublin, Paris, Italy, Spain, Germany, Belgium and China. Members will receive an invitation to a private sale at seven participating villages, with an additional 10 per cent saving on top of the existing 60 per cent reductions offered across the Bicester family.
The first partnership in April offered members a US $50 discount on purchases from luxury clothing brand Anatomie, and future collaborations will feature travel, fashion, food, wine, home and wellness, including UK-based private jet charter company SHY Aviation and US luxury goods company, Vessel Bags.