It’s smart car technology, but not how we expected. Bentley’s new luxury commission experience can fit in the palm of your hand and appears to be a surefire way of finding a Bentayga specification that’s ideal for (and inspired by) you.
The iPhone and iPad application has been released ahead of the marque’s highly promising SUV debut and will even read the shape of your facial reactions to result in a tailored specification that is “as individual as you”.
The emotional recognition technology kicks in as you’re guided through an immersive film, depicting a host of colours and materials, which is directed and guided by your facial expressions. Depending on how you engage with the footage, the camera on your mobile devise will attempt to compute a Bentayga specification.
It’s been likened to a sort of personality test and has been likened to a sort of game. Once you’ve found your colour and design scheme the results are saved for future reference in the app’s digital magazine feature. Sadly, you can’t yet order your new SUV from the app. You’ll still have to talk to your local dealer.
