Hotel Development, the NEOM division responsible for building a future-centric hospitality ecosystem in the northwest corner of Saudi Arabia, has signed its inaugural hotel partner, Ennismore. The tie-up will see two of Ennismore’s iconic brands – 25hours Hotels and Morgans Originals – open properties in Trojena, NEOM’s mountain tourism destination that features a ski village. The 25hours team, with founder Christoph Hoffmann and Berlin’s Studio Aisslinger are working on a bespoke story and design concept for Trojena inspired by the futuristic architecture of the building and nods to science-fiction movies, as well as the alpine heritage of the brand. The hotel will feature an in-house cinema, a farm-to-table restaurant, a bike workshop with co-working, as well as a rooftop restaurant and pool.
The Morgans Originals hotel will be designed to transport guests from the surreal and natural landscapes of Trojena, into a world rooted in the iconic cultural legacy of the brand. The hotel will feature four world-class dining outlets, a 2,000-metre destination spa and bathhouse, and an architecturally significant ski slope roof and rooftop pool bar overlooking the mountains. The hotel will also feature an eight-story vertical core with microclimates and immersive art experiences that will showcase the individuality of the brand. Tasked with driving the establishment of a world-class tourism sector, Hotel Development aims to serve the diversification goals of Saudi Vision 2030.