To celebrate 50 years of one of the most ‘famous’ smiles in the world - created in 1972 by French journalist Franklin Loufrani as an icon for a happiness promotion project - Vilebrequin has partnered with Smiley to create a beachwear collection filled with positive vibes. Stuff your wardrobe with these always-sunny essentials, and you can enjoy the holiday spirit all day, every day! On this occasion, the smiley face has been turned into a print exclusive by iconic French graffiti artist, André Saraiva, in range of upbeat pinks, yellows and zesty greens across limited-edition swimsuits, shorts and beachwear. Big, bold and undeniably happy, this is mood-enhancing fashion to a tee.
April 29, 2022
FASHION: Wear your heart on your sleeve
by Emily Baxter-Priest
Put a smile on your face for summer with this eternally sunny swimwear collection