Kerzner International Holdings Limited, the owner of the iconic Atlantis Resorts and One&Only Resorts worldwide, will launch a first-of-its-kind immersive lifestyle and fitness brand, SIRO in Dubai. Its inaugural hotel, SIRO One Zaabeel is set to open later in 2023. The brand epitomises Kerzner’s continued spirit to disrupt the hospitality industry and elevate the guest experience. Recognising a gap in the market, SIRO will deliver a new immersive experience for guests offering holistic fitness and wellbeing programs, in a beautifully designed hotel with stunning views of Dubai’s skyline. Guests will receive expert guidance and coaching from a team of fitness and wellbeing experts focusing on five pillars: fitness, nutrition, sleep, recovery and mindfulness.
Rooms will feature the latest technology to promote restorative sleep, including smart Aero Plush mattresses, and smart curtains that will be connected to the SIRO app alarm clock. A state-of-the-art fitness club will form the hotel’s core across two floors, along with dedicated spaces for yoga and meditation. Guests will have the option to partake in a complimentary 3D body scan to evaluate their fitness, providing the hotel’s coaching team with data to develop personalised programs. At each destination, SIRO will offer guests unique excursions to test endurance and discover the local area through sports. In Dubai, SIRO One Za’abeel will offer cycling in Al Qudra Lakes, hiking in the Hatta Mountains and paddle boarding in the Arabian Gulf.