Adding to the turquoise hues of its luxurious Maldivian property, One&Only Reethi Rah has partnered with Italian luxury fashion house, Missoni to be a part of the Missoni Resort Club project. Embracing the surrounding turquoise seas and silky white sands, Missoni’s iconic zigzag pattern adds Italian flair throughout the resort. On the beach, the distinctive Missoni pattern takes over the Beach Club adorning parasols, loungers, cabanas, beach towels and the DJ booth in perfect harmony with the aesthetics of One&Only Reethi Rah. Guests can indulge in the brand’s distinctive savoir-faire at the NEO Beach Boutique, the pop-up store and customisations across the property.
Missoni’s spontaneous style is spread throughout the resort’s various furnishing items, tapestries and fabrics used to personalise the sandy exteriors, the famous Treehouse, the sought-after Grand Residence and Grand Sunset Residence, and a limited number of Grand Water Villas.
Adding to the experience, the many moods of Missoni are reflected in branded elements, including a popsicle stand, buggies, paddleboards and bicycles. The project – led by Alberto Caliri, Creative Director of the Missoni Home Collection – sets out to promote the style and iconic nature of the brand worldwide through the personalisation of exclusive locations where it’s possible to immerse oneself fully into Missoni lifestyle philosophy. The partnership will run throughout 2023.