Hublot and Japanese artist Takashi Murakami have launched a collection of 13 unique watches alongside 13 unique NFTs, allowing fans to buy into both the digital and physical space of unique and artistic horology. The watches featuring the feature the iconic smiling flower that is central to the Japanese artist's work, while the NFTs are inspired by Japanese video games and TV of the 1970s. The Classic Fusion watches will be presented at Watches & Wonders 2023 in Geneva this month.

March 23, 2023
WATCHES: For your art and soul
by Emily Baxter-Priest
The art of flower power comes to the fore with Hubtot's latest collaboration with Japanese artist Takashi Murakami