Aston Martin Lagonda and Waldorf Astoria Hotels & Resorts have announced a new, four-year, global partnership, bringing two enduring icons of global luxury together to launch a new era of performance and hospitality. The two brands have promised a season of unforgettable opportunities, bringing together impressive destinations, exceptional service and the world’s most dynamic and beautiful luxury sports cars.
From exclusive guest access to Aston Martin’s most recent cars, to bespoke drive and stay packages in some of the most sought-after destinations in the Waldorf Astoria portfolio, the collaboration combines the exceptional standards of sophistication and service that are at the heart of both brands. For example, the combination of Waldorf Astoria’s legendary service with Aston Martin Lagonda’s access to the world of iconic motorsport will bring a luxurious new angle to automotive events and activities.
Beginning in 2019, Waldorf Astoria Driving Experience weekends will present hotel guests with a variety of Aston Martin’s latest models to sample along carefully tailored routes led by Aston Martin’s team of professional drivers.