Audi Middle East has announced the first-ever arrival of the brand’s unique and iconic S1 e-tron quattro Hoonitron to the Middle East, at the Museum of the Future. Inspired by the iconic 1987 Audi Sport quattro S1 Pikes Peak car, the S1 Hoonitron combines Audi’s electric drivetrains from large-scale production and motorsport, reflecting the vision of the brand’s electrification strategy and sustainability efforts. Carsten Bender, Managing Director of Audi Middle East, says of the car: “We are excited to bring the Audi S1 Hoonitron to the Middle East for the first time and to showcase it in partnership with the Museum of the Future.
As fans already know the car from the legendary video of Ken Block showcasing the prototype to its limits in Las Vegas, we anticipate there will be a lot of people keen to see it. The S1 Hoonitron is also an impressive example of Audi’s commitment to innovation and electrification, and we look forward to sharing it with car enthusiasts and Audi fans in the region.”.