In response to huge demand for immersive and purposeful travel experiences this summer, Rosewood Hotels & Resorts has launched Summer by Design, a collection of unique itineraries designed to provide a deeper connection with the destinations where its 27 hotels are located.
In the Americas, Rosewood hotels from the US and Mexico to the Caribbean Islands have come up with unique ways for guests to explore and engage with local culture and customs, while reconnecting as families and getting under the skin of each destination.
At Rosewood San Miguel de Allende in Mexico, guests can explore the colonial city’s cobblestone streets on a guided horseback tour, stopping off at historic cantinas to sample local Mexican fare and enjoy traditional ranchera music; and at Rosewood Bermuda, visitors can design their own scent inspired by sea salt, cedarwood and other Caribbean botanicals at 90-year-old fragrance house Lili Bermuda.
Some of the itineraries have been curated with the help of local PlaceMakers, a community of creatives and entrepreneurs who lend their own personal expertise to the programming at each hotel. PlaceMaker David Luna – a mixed-media artist, designer and restaurateur – will escort guests staying at Las Ventanas al Paraíso, A Rosewood Resort, on a trip to Jalisco, home of Mexico’s tequila-making industry. There, they’ll explore the fields of blue agave, visit a distillery and sample a private tasting in the town of Tequila itself, before visiting a local artist’s studio and ending the day with dinner in Luna’s restaurant, Casa Luna.
Some of the most immersive experiences are found in the United States, where travellers can learn the skills necessary to make their own Texan cowboy boot with the help of local fashion designers while staying at Rosewood Mansion on Turtle Creek; take a private boat charter along the Potomac at Rosewood Washington D.C.; or step into the Dioriviera pop-up shopping experience at Rosewood Miramar Beach, where a Dior stylist will introduce guests to a collection of ready-to-wear pieces, accessories and luxury beach goods.