Rooted in religious and nomadic heritage, hospitality forms the cornerstone of Turkish culture. Born of this ethos, since its inception in 2000, the Rixos brand has become synonymous with showcasing Turkish hospitality through a contemporary lens. Building upon the success from its home country, Rixos has rapidly expanded across the world with properties across Europe, the Middle East and Asia. Pioneering the concept of limitless luxury, the brand has redefined the traditional All-Inclusive offerings, making them desirable among even the most elite travellers of today. Rixos’ “All-Inclusive - All-Exclusive” concept creates a sense of freedom for discerning travellers through luxurious stays in stylish accommodations, unique culinary experiences, day-to-night energetic entertainment, sensory spa journeys, fitness challenges and exclusive activities for junior guests.
In 2012 Rixos made its UAE debut with the ever-popular Rixos The Palm Dubai Hotel & Suites. The hotel’s unique location – nestled between the azure waters of the Arabian Sea and the shimmering skyline of Dubai Marina – coupled with Turkish hospitality touches across the elevated All Inclusive - All Exclusive offering cemented its award-winning presence on the Palm. This milestone was soon followed by the opening of Rixos Bab Al Bahr on Al Marjan Island in 2014. Set upon the white sandy shores of Ras Al Khaimah, a beautiful beach location complements the Hajar mountain range. With the comfort of the All-Inclusive - All-Exclusive, adventure seekers can experience the thrill of the world’s longest zipline, reconnect with nature at the Bear Grylls Explorers Camp or hike the breathtaking Jebel Jais. The proximity of the resort to the Suwaidi Pearls farm enables guests to learn more about the pearl trade which played a key role in the Emirates’ economic development and is imprinted into the history of the UAE.
2017 saw the brand launch another location in Dubai with Rixos Premium Dubai. The urban lifestyle hotel located in the heart of Jumeirah Beach Residence offers panoramic views overlooking the beach and the world’s largest Ferris Wheel, Ain Dubai. With nine award-winning dining outlets such as STK, Black Tap, Lock Stock & Barrel, Ammos Greek, and the wildly-popular beach club, Azure Beach, the hotel offers guests an exotic haven where the pulse of the city can be best felt. In stark contrast to this dining and nightlife hotspot, the much-awaited introduction of Abu Dhabi’s first All Inclusive - All Exclusive luxury beachfront concept came to fruition with Rixos Premium Saadiyat Island just a year later. A focus on family is prevalent across the resort, which sits proudly upon the pristine beach of Saadiyat Island with its clear blue waters and fine white sands. Surrounded by nature, the palatial resort is just a short ride away from the emirates’ key cultural highlights, such as The Louvre Abu Dhabi and downtown Abu Dhabi.
The latest addition to the Rixos portfolio, its crown jewel, is Rixos Marina Abu Dhabi. As ever, a strategic location was chosen for the property, albeit this time one which inspires intrigue. In a building left dormant for a decade, the hotel writes its own story, inviting guests to narrate their own tales throughout their stay. Nestled within a gigantic architectural arc, the waterfront hotel is a blend of Arabian regality and architectural awe. Seamlessly fusing refined aquatic design with contemporary arabesque geometric art and calligraphy, every detail points to the story of Abu Dhabi, from its origins as an ancient seafaring people to a thriving cosmopolitan city. In a culture which demands autonomy and authenticity, guests are empowered to allow their imagination to be their only limitation. Daring to be different, Rixos Marina Abu Dhabi allows for “Multi-Board Experiences” giving guests the opportunity to opt for only a room, half-board, full-board, or all-inclusive packages.
Stylish accommodations echoing local design elements make for comfortably luxurious stays, with floor-to-ceiling ocean views adding to the high-impact factor. Ten multifaceted cafés, bars and restaurants cater to a variety of curated guest preferences ensuring that everyone – from business-folk and families to friends and honeymooners – has a unique experience. Active travellers will find plenty of equipment at the gym as well as a plethora of classes to keep them engaged, while those looking for a dose or R’n’R will enjoy the slow pace of leisurely days spent on the beach or lying by one of the hotel’s countless pools. An entertainment square with a year-round calendar of live entertainment for all ages takes centre stage at the resort putting guests at the forefront of one of the city’s most exciting and elevated hospitality experiences.
As the Rixos portfolio continues to increase its footprint across the UAE, the uniqueness of each property is apparent, but what remains at the core of each offering is the brand’s desire to bring Turkish hospitality to the forefront and maintain its “All Inclusive - All Exclusive” status in the premium market. What comes next for a Rixos as a brand is a story waiting to be written. One for which we’ll hang on every word.
WHAT: Rixos Hotels & Resorts
WHERE: United Arab Emirates